In an age where the selfishness of not caring is promoted with childish phrases such as, “Zero f*cks to give,” Hydroflask is promoting selfless responsibility. Because not caring is the attitude that gave us oceans filled with plastic bottles. Being apathetic to everything is actually a character flaw, being accountable has never made anyone like you less. So Care a Little, get a Hydroflask.

HYDROFLASK

Care a Little

CARRY YOUR CARE…

These eco friendly tote bags serve as reminders. Either a positive reminder that reinforces the habits that help society run smoothly. Or, in some more necessary cases, a reminder of the things that selfishly take away from everyone else’s good time. We all have to live in the same world, so we better act accordingly.

MAKING A REAL CHANGE…

(De)Bottle Service

Hydroflask is sponsoring the X-Games and turning it into an event where not one single use drink is sold. Your first drink purchase comes with a Hydroflask, and every drink after that goes into that flask. Hit the rinse/refill station and fill your flask again. This event will show how easy it is to eliminate single use drinks if everyone plays their part.

The IKONflask

Hydroflask teams up with IKON and adds the IKONflask as an added pass option. Show your IKONflask at the mountain and get a discount on every drink that goes into it. This pass will also allow exclusive access to the IKONflask drink lounges. Better the world while you better your experience on the mountain.

The Hydrofilter

Many people care more than a little, but have been let down by their own infrastructure. Certain areas consume far more single use drinks because they can’t trust the municipal tap water. Hydroflask is making a filtered lid to be sold in areas such as Flint, Michigan, allowing people to make the ethical choice that their kitchen sink had previously stopped them from making.