THE OFFICIAL SNACK OF THE B1G 10

This season when you have your game day snacks lined up there’s one question you need to ask yourself…

If I don’t have the Official Snack of the Big Ten am I even doing game day right?

There’s only one way to shop for the Official Snack of the B1G Ten

Almonds and football. Football and Almonds. Being the Official Snack of the B1G Ten kind of makes those two things synonymous.

The Nuttiest Sweepstakes

Presenting the only sweepstakes where a single can of almonds has the chance of winning you $10K, the Hunger Defense Sweepstakes.

Introducing the Roster

Blue Diamond has a deep lineup of flavors. So, no matter which team you choose in the flavor roster, every snacker wins.

The Tallmond Can

What’s better with a B1G Ten Football game than snacks and a tallboy? How about a tallboy that is snacks.

This idea was pitched as an add on and scoped separately because client was so excited about it. We got to custom make these cans, give them out at select B1G Ten Games, and use them for B1G x Blue Diamond content.